Move the goalposts
Change rules midstream to make success harder for others.
Corporate Buzzword Dictionary
Decode business jargon with satirical definitions and related terms. Browse 1,157 entries — page 17 of 29.
Move the needle
To make a tiny, barely measurable improvement while acting like you've revolutionized the industry. The art of making 0.1% growth sound like a breakthrough.
Move the needle
To make a tiny, barely measurable improvement while acting like you've revolutionized the industry.
Multi-touch attribution
A method of assigning credit to multiple marketing touchpoints that influenced a customer's decision to purchase.
My bad
A casual, dismissive way to apologize that trivializes mistakes and makes serious errors sound like minor inconveniences, usually used when you've messed up something important.
NFT drop
The release of a collection of non-fungible tokens, often with hype and limited availability to create demand.
Nail it and scale it
To do something perfectly and then grow it, which is great until you realize you can't do anything perfectly.
Near-term wins
Small victories that you can achieve soon, which are great until you realize they don't matter.
Net zero
Achieving a balance between greenhouse gas emissions produced and removed from the atmosphere.
Net-net
The final result after all factors.
Neural Alignment
No meeting is complete until someone suggests Neural Alignment as the next big move.
Neural Architecture
Neural Architecture sounds like the future but usually translates into another layer of PowerPoint slides.
Neural Blueprint
Teams invoke Neural Blueprint to suggest momentum, even when standing still.
Neural Ecosystem
A paradigmatic conundrum of lexical artistry, this term embodies the apotheosis of corporate obfuscation, functioning as a ubiquitous semiotic vacuum that both amplifies and negates the narrative.
Neural Enablement
No meeting is complete until someone suggests Neural Enablement as the next big move.
Neural Engagement
Neural Engagement sounds like the future but usually translates into another layer of PowerPoint slides.
Neural Framework
Neural Framework sounds like the future but usually translates into another layer of PowerPoint slides.
Neural Initiative
Neural Initiative sounds like the future but usually translates into another layer of PowerPoint slides.
Neural Journey
Neural Journey is a shiny phrase that tends to generate more steering committees than real outcomes.
Neural Loop
Teams invoke Neural Loop to suggest momentum, even when standing still.
Neural Mindset
When someone says Neural Mindset, it’s often code for ‘we don’t really know what this means, but it sounds innovative.’
Neural Paradigm
Think of Neural Paradigm as corporate poetry: pretty words, little substance.
Neural Playbook
Neural Playbook is a shiny phrase that tends to generate more steering committees than real outcomes.
Neural Roadmap
Neural Roadmap promises sweeping change, though in practice it’s usually just a rebrand of existing processes.
Neural Solution
When someone says Neural Solution, it’s often code for ‘we don’t really know what this means, but it sounds innovative.’
Neural Synergy
Think of Neural Synergy as corporate poetry: pretty words, little substance.
Neural Touchpoint
Executives use Neural Touchpoint to inspire confidence, while the rest of the team quietly Googles it.
Neural Transformation
Neural Transformation is a shiny phrase that tends to generate more steering committees than real outcomes.
New normal
How things will be from now on, which is great until you realize it's not normal at all.
Next best action
The optimal next step to take with a customer based on their behavior, preferences, and current context.
Next steps
A harmless-looking phrase that escalates word count and makes simple action items sound more formal and important than they actually are.
Next-Gen Alignment
Executives use Next-Gen Alignment to inspire confidence, while the rest of the team quietly Googles it.
Next-Gen Blueprint
When someone says Next-Gen Blueprint, it’s often code for ‘we don’t really know what this means, but it sounds innovative.’
Next-Gen Ecosystem
Next-Gen Ecosystem promises sweeping change, though in practice it’s usually just a rebrand of existing processes.
Next-Gen Enablement
Despite its futuristic vibe, Next-Gen Enablement often results in the same status quo under a trendier label.
Next-Gen Engagement
No meeting is complete until someone suggests Next-Gen Engagement as the next big move.
Next-Gen Experience
Teams invoke Next-Gen Experience to suggest momentum, even when standing still.
Next-Gen Initiative
Next-Gen Initiative is a shiny phrase that tends to generate more steering committees than real outcomes.
Next-Gen Integration
Next-Gen Integration sounds like the future but usually translates into another layer of PowerPoint slides.
Next-Gen Metric
When someone says Next-Gen Metric, it’s often code for ‘we don’t really know what this means, but it sounds innovative.’