Land and expand
A sales strategy that starts with a small deal and grows into larger opportunities within the same account.
Corporate buzzwords beginning with L
Decode business jargon with satirical definitions and related terms. Browse 36 entries.
Land and expand
To get a small customer and then grow with them, which is great until you realize they don't want to grow.
Laser focus
A dramatic way to say "focus" that suggests regular focus isn't enough and you need some kind of high-tech, precision targeting system to pay attention to something.
Leaders
A word that has been so overused in corporate settings that everyone is now a "leader" of something, making the term completely meaningless and devoid of actual leadership.
Leading edge
Being at the forefront of innovation, which usually means you're the first to make mistakes.
Leading via influence
A management technique where you try to get people to do things without actually having the authority to tell them to do it.
Lean Alignment
This terminological construct embodies an epistemological paradox, serving as an omnipresent abstraction that engenders a simulacrum of efficacy within the corporate ecosystem while simultaneously eluding substantive comprehension.
Lean Architecture
Teams invoke Lean Architecture to suggest momentum, even when standing still.
Lean Experience
Teams invoke Lean Experience to suggest momentum, even when standing still.
Lean Framework
Lean Framework is a shiny phrase that tends to generate more steering committees than real outcomes.
Lean Initiative
Despite its futuristic vibe, Lean Initiative often results in the same status quo under a trendier label.
Lean Integration
The cyclical epistemology of enhancing productivity metrics via the cutting-edge methodology of peripheral snipping.
Lean Metric
Think of Lean Metric as corporate poetry: pretty words, little substance.
Lean Mindset
When someone says Lean Mindset, it’s often code for ‘we don’t really know what this means, but it sounds innovative.’
Lean Optimization
Lean Optimization sounds like the future but usually translates into another layer of PowerPoint slides.
Lean Pipeline
When someone says Lean Pipeline, it’s often code for ‘we don’t really know what this means, but it sounds innovative.’
Lean Roadmap
No meeting is complete until someone suggests Lean Roadmap as the next big move.
Lean Strategy
A lean strategy focuses an organization on delivering customer value while reducing wasted work, delays, and resources through continuous improvement.
Lean Synergy
Despite its futuristic vibe, Lean Synergy often results in the same status quo under a trendier label.
Lean Touchpoint
Executives use Lean Touchpoint to inspire confidence, while the rest of the team quietly Googles it.
Learnings
A made-up corporate buzzword that sounds like it means 'insights' or 'knowledge gained' but is actually just a pretentious way to say 'things we learned.' Often used in plural form to sound more sophisticated than the simple 'learning.'
Level playing field
A sports metaphor used in business to describe fair competition, usually said by people who have never played sports and don't understand that playing fields are never actually level.
Level set
Ensure everyone has the same understanding.
Level set
To make sure everyone is equally confused about what we're supposed to be doing.
Leverage
Use resources or relationships to maximum advantage.
Leverage
A fancy way to say "use" that makes simple actions sound more strategic and important, usually used when you're not actually leveraging anything significant.
Leverage synergies
To combine two things that don't work separately and somehow make them not work together either.
Lift and shift
Moving applications to the cloud without modification, like taking your old furniture to a new house.
Light a fire under
Motivate or pressure someone to act.
Lipstick on a pig
Make something bad look superficially better.
Loop in
A corporate euphemism for "bothering someone else" that makes interrupting people sound like a collaborative strategy, usually used when you want to share the blame for your terrible decisions.
Lots of moving parts
A project with many interdependent components.
Low-code
A development approach that uses visual interfaces and minimal coding to build applications quickly.
Low-hanging fruit
The easiest tasks that make you look productive without actually solving any real problems. Usually involves changing font colors or moving buttons around.
Low-hanging fruit
The easiest tasks that make you look productive without actually solving any real problems. Usually involves changing font colors or moving buttons around.
Luddite
A derogatory term for someone who doesn't immediately embrace every new technology, usually used by tech enthusiasts who can't understand why everyone doesn't want to live in a digital dystopia.