GTM motion
Short for go-to-market motion, the strategy for launching and selling a product or service.
Corporate buzzwords beginning with G
Decode business jargon with satirical definitions and related terms. Browse 25 entries.
Gain traction
A corporate euphemism for "finally working" that makes basic functionality sound like a revolutionary breakthrough, usually used when something stops being completely broken.
Game changer
Something that's supposed to revolutionize everything but usually just changes the font on the website or adds a new button that no one uses.
Game-changer
Something that's supposed to revolutionize everything but usually just changes the font on the website.
Gantt chart
A corporate euphemism for "wishful thinking" that makes unrealistic timelines sound like sophisticated project management, usually created by people who have never actually completed a project on time.
Generative AI
AI-related corporate buzzword that sounds futuristic but usually means "we're not sure how this works yet."
Get alignment
To get everyone to agree, which is impossible but we'll try anyway.
Get on board
A phrase that means "agree" or "support" but sounds more enthusiastic and team-oriented, usually used when you want people to stop disagreeing with you.
Get the ball rolling
A corporate euphemism for "start doing something" that makes basic action sound like a strategic initiative, usually used when people have been talking about doing something for months without actually doing it.
Give 110%
A mathematically impossible phrase that means "work very hard" but sounds more dramatic and committed than just saying "work hard."
Go to market
How a company delivers products and services to customers.
Going forward
A redundant phrase that can usually be eliminated, used to make simple statements sound more formal and important than they actually are.
Going forward
A phrase that means 'from now on' but somehow makes everything sound more official and important.
Gold plating
Adding unnecessary features to make something look more valuable than it actually is.
Golden handcuffs
Being stuck in a high-paying job you don't want to leave.
Good to go
A slangy way to say "ready" that makes simple confirmation sound more casual and energetic than it actually is.
Granular
Detailed and specific.
Greenfield opportunity
A chance to start fresh, which is great until you realize you don't know how to start fresh.
Grow the business
A phrase that makes business development sound like farming, usually used by people who have never grown anything more complex than a houseplant.
Growth audiences
Customer segments identified for growth marketing efforts, like target groups for expansion campaigns.
Growth hacking
Marketing tactics that sound clever but are usually just spam with better branding.
Growth mindset
A belief that you can improve through effort, which is great until you realize some people are just better at things.
Guesstimate
A made-up word that combines "guess" and "estimate" to make wild speculation sound more professional and calculated than it actually is.
Guru
A self-proclaimed expert who knows slightly more than you do about a topic, usually self-appointed and always overconfident in their abilities.
Gut feel
An instinctive reaction.