Gain traction
A corporate euphemism for "finally working" that makes basic functionality sound like a revolutionary breakthrough, usually used when something stops being completely broken.
Examples
Examples:
- "Our initiative is gaining traction." (our initiative finally works sometimes)
- "We need to gain traction on this project." (we need to stop failing so hard)
- "Traction is our key metric." (not being terrible is our key metric)
Tags
euphemismworkingrevolutionarybrokenterrible
505 views • Created 8/12/2025
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