Agile at scale
Growth-related corporate speak that promises exponential results with minimal effort.
Corporate buzzwords beginning with A
Decode business jargon with satirical definitions and related terms. Browse 60 entries — page 2 of 2.
Aha moment
A sudden realization or breakthrough.
Align the org
Getting everyone to pretend they're working toward the same goal when they're actually all doing their own thing.
Align upon
Reach agreement on a topic.
Alignment
A corporate buzzword for "everyone pretending to agree" while secretly having completely different ideas about what they're supposed to be doing.
Alignment tax
The cost of ensuring everyone agrees on a decision, often measured in meeting hours and compromised solutions.
All-hands
A meeting with everyone, which is great until you realize no one is listening.
Always-on
Always-on marketing is a continuing program of marketing activity that helps customers discover, evaluate, and use a product between individual campaigns.
Always-on audiences
Customer segments that are continuously targeted with marketing messages, never getting a moment's peace.
Ambidextrous leadership
Leadership style that can handle both exploration (new ideas) and exploitation (existing processes) simultaneously.
Apologies
A corporate euphemism for "sorry" that makes basic apologies sound like sophisticated communication, usually used when people want to sound formal about admitting they screwed up.
Around
A corporate way of making simple prepositions sound more sophisticated, usually used to avoid being direct about what you're actually discussing.
Asynchronous work
Workplace buzzword that makes employment sound like a revolutionary new concept.
At the end of the day
The most important final consideration.
Attention arbitrage
The practice of buying cheap attention and selling it at a premium, like a stock trader for human focus.
Attention currency
The idea that human attention is a valuable commodity that can be traded, measured, and monetized.
Attention economy
An economic system where human attention is the primary scarce resource being competed for by businesses.
Attribution
A fancy way of declaring that we are doing everything we can to figure out why/who/where to assign credit for something. Often it just means we are changing the rules in our favor.
Attribution modeling
The process of determining which marketing touchpoints contributed to a conversion, like detective work for sales.
Awesome
A word that has been so overused in corporate settings that it now means absolutely nothing. Everything is 'awesome' until it's not, and then it's 'challenging.'