Learnings Dot Org

Corporate buzzwords beginning with M

Decode business jargon with satirical definitions and related terms. Browse 43 entries — page 2 of 2.

Move the needle

To make a tiny, barely measurable improvement while acting like you've revolutionized the industry.

Multi-touch attribution

A method of assigning credit to multiple marketing touchpoints that influenced a customer's decision to purchase.

My bad

A casual, dismissive way to apologize that trivializes mistakes and makes serious errors sound like minor inconveniences, usually used when you've messed up something important.