Table stakes

A pretentious way of saying "the bare minimum" that makes basic requirements sound like sophisticated business strategy, usually used to justify why your product costs 10x more than it should.

"Examples:\n- "These features are table stakes." (these features are the bare minimum we can get away with)\n- "We need to meet the table stakes." (we need to not be completely terrible)\n- "Table stakes aren't enough to compete." (being adequate isn't enough, apparently)"