Reputation capital
The value derived from a company's reputation and brand recognition, like goodwill but more measurable.
Examples
Our reputation capital is so valuable that people trust us even when we make mistakes, which is great until we make so many mistakes that our reputation capital becomes reputation debt.
Tags
reputationbrandgoodwillmeasurabledebt
1098 views • Created 4/26/2024
🌍 In the Wild
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