Pain point

Business jargon for 'problem,' used to make customer complaints sound more sophisticated and marketable.

Our customer's primary pain point is that our product doesn't work, which we've rebranded as a 'user experience optimization opportunity.'

A problem that customers have, which you'll solve by creating a different problem.

"Examples: - "We need to pain point on this initiative." - "The pain point approach will drive results." - "Let's pain point to move forward.""

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