Optics
A corporate euphemism for "how it looks" that makes basic appearance sound like sophisticated public relations, usually used when people want to sound smart about obvious things.
Examples
Examples:
- "The optics are terrible." (this looks bad, obviously)
- "We need to manage optics." (we need to manage how things look, obviously)
- "Optics are everything." (appearance is everything, apparently)
Tags
euphemismlooksappearancesophisticatedobvious
446 views • Created 5/25/2021
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