Identity graph
A database that connects different identifiers to create a unified view of a customer across devices and channels.
Examples
Our identity graph is so comprehensive that we know you're the same person whether you're on your phone, laptop, or your neighbor's WiFi.
Tags
databaseidentifierscustomerdeviceswifi
426 views • Created 9/8/2021
Related Terms
Return on experience
A metric that measures the value generated from customer experience investments, like...
2034 views• metric, customer
Next best action
The optimal next step to take with a customer based on their...
1535 views• optimal, customer
Touchpoint
A corporate euphemism for "interaction" that makes every customer contact sound like...
1325 views• interaction, customer
Growth audiences
Customer segments identified for growth marketing efforts, like target groups for expansion...
1197 views• customer, segments
Customer obsession
A business philosophy that prioritizes customer needs and satisfaction above all else,...
960 views• philosophy, customer
Keep exploring the corporate jargon dictionary
🌍 In the Wild
No examples yet. Be the first to add one!
